No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.


Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.



Fool’s Gold of Success

 The Brooklyn-based record label Fool’s Gold was founded in 2007 by DJ’s A-Trak and Nick Catchdubs and quickly established itself with a non stop series of releases bridging the worlds of hip-hop and electronic music, introducing artists like Kid Cudi while being dubbed an “Indie Innovator” by Billboard.
Kid Cudi gained his first major attention after the release of his debut mixtape A Kid Named Cudi. During 2009 Cudi’s hit single was able to reach the top five of the Billboard Hot 100 and Hot R&B/Hip-Hop Songs chart. Cudi has sold over 4.6 million digital singles, and continues to create along side artists Kanye West, and David Guetta.

Lohan in No Pants?!



Lindsay Lohan is expected to earn $ 1 million dollars for posing nude in Playboy! Now, the real question is, has this childhood star lost her mind? Or is this what rock bottom looks like?

There is still no word as to when Lindsay will grace the cover of Playboy Magazine, but audiences keep an eye out for more than just court appearances from Miss. Lohan.

Jennifer Lopez: Pushed Over the Edge






Jennifer Lopez’s photo’s from Gucci’s Fall 2010 Collection brought her to tears during her Saturday night performance at Mohegan Sun in Connecticut when singing “Until it Beat’s no more.” Audience member’s question if the tears were from thoughts of her ex’s, possibly most recent “Marc Anthony.” Lopez says that during the performance the picture of her twin’s is what sparked her uncontrollable tears.







“So, Shia LaBeouf walks into a bar…”

Shia LaBeouf has become the topic for many “bar jokes”, due to his reputation for getting into multiple bar fights. Over the weekend, LaBeouf did not disappoint and got himself into yet another fight with a patron from a bar in Vancouver. This time the hot-headed Transformers star only exchanged words with the man only known as “Mike” inside the bar. However, when LaBeouf was getting into his cab “Mike” (obviously taking his shirt off first) went over to the cab and pummeled the 25-year-old actor, who took several punches to the face; which was all caught on tape. Hopefully, LaBeouf will watch his temper from now on, since his face is what helps him pay the  bills, but we’re not holding our breath.

Till Death Do Us Part?

Ashton Kutcher’s recent alleged one night stand on his six year wedding anniversary to Demi Moore may be the end of the marriage. The new star of “Two and a Half Men” may be channeling his inner Charlie Sheen as he takes on the role of Malibu’s bachelor, and new play playboy lifestyle as “Charlie Harper”.The woman at the center of Kutcher’s affair has given her first interview and name. Sara Leal, 22 spoke out to both Us Weekly and the UK’s The Sun newspaper.