No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.

 

Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.

~RQS

Extreme Makeover features Kardashians and Demi

The hit show Extreme Makeover: Home Edition has recently asked the Kardashian sisters and Demi Lovato to host a new episode which features a family from Springfield, MA.  Their son had committed suicide in 2009 as a result from bullying. The Kardashians will host an Anti-Bullying Rally in Hollywood where the family will be staying while their new house is being built.

Kardashians with Demi Lovato

The Kardashian Empire

“In the world of celebrity, the hierarchy of publicity has replaced the hierarchy of decent and even of great wealth.” -C. Wright Mills (73)

Think publicity and more than likely you will think Kardashians. The Kardashians, yes every single one of them, have had more publicity than probably any other public figure in the last two years. They are everywhere-gracing the covers of magazines, staring in popular reality television shows, putting out clothing lines, and scents, you name it! They are an empire that just keeps growing. Kourtney has recently confirmed the news of another baby, just as the news of Kim’s divorce to basketball star dies down. They are full of publicity stunts, and you better believe that this is just the beginning. Younger step-sisters Kendall and Kylie Jenner are making their way into the limelight and I’m sure it won’t be long until they fall right into the footsteps of their older sisters, Kourtney, Khloe, and Kim! Their publicity is causing them to become the epitome of the word celebrity.

Table Conversation

 

 

The Kardashian brand has become a household name since Paris Hilton introduced Kim Kardashian into the socilite scene. Kim was gained her first moment of stardom due to her sex tape with R&B artist Ray J in 2007, although this may not have been her brightest moment it definetly lit the spark for stardom.

The celebrities are the Names that need no further identification.- Mills

 

Four years later the Kardashian brand and influence has spread from Reality Television to perfume brands, and clothing lines. The success is admirable, yet my only question is, What made the Kardashian family famous? Was it Kim K’s scandle or was it Kim’s first apperance out with Paris Hilton?

Whatever they do has publicity value. More or less continuously, over a period of time, they are the material for the media of communication and entertainment.- Mills

 

Regardless of what brought stardom to the Kardashian family or any other socilite what they do matters, and ends up at the table conversation for most families at the end of the day.

 

 

 

 

 

 

A-List Couple Hitting Rock Bottom?

After a fairytale wedding a few months back, it has been reported that Kim Kardashian and Kris Humprhries are not settling into the marriage lifestyle gracefully.  The media has been constantly buzzing about this A-List couple and lately something seems not right. Could the honeymoon phase is over?  Is this another Hollywood love story coming to end after not even a few chapters?

Kim and Kris are not the only celebrities under the watchful eye of the paparazzi and the constant pressures of media and fame. This is why we see some many Hollywood romances end in failure. Public failure is just one of the “perks” of being on the A-List.

Is Public Failure worth the fortune and fame?