PR Research

Dating back to October 1st, 1991 challenges between Public Relations Agencies and their Clients have existed since “news” was established. The agent is hired to pursue the principle’s interest. Throughout the academic journal: Conflict between Public Relations Agencies and Their Clients: A Game Theory Analysis  it involves changing the rules of the game so that the self-interested choices of the agent coincide with what the principal desires. Team production creates an atmosphere where coworkers are forced to work together in a partnership, but it also has the set back and incentive for some to free-ride and reaps the benefits when success is met. In 2001, Values of Public Relations: erects on Organization-Public Relationships Mediating Conflict Resolution is discusses the “team” atmosphere of a PR Agency and the relationship between conflict resolution and an agency’s ability to investigate and work for the principles interest. An Analysis of the Influence of Public Relations Department Leadership Style on Public Relations Strategy Use and Effectiveness: discusses the leadership techniques that allow for inclusive leaders to encourage collaborative work, share decision making and engage in participative practices. It is necessary for leaders to have a clear vision for the future, and inspire others through communication and are innovative risk takers. All three of the articles, regardless of the era written discuss the team ability of a Public Relations Agency to work together and display effective strategies while pursing the interests of their principle client.

Sources:

Huang, Y. (2001). Values of Public Relations: Effects on Organization-Public Relationships Mediating Conflict Resolution. Journal of Public Relations Research, 13(4), 265-301. Retrieved from EBSCOhost.

Pincus, J., Acharya, L., Trotter, E. P., & Michel, C. t. (1991). Conflict Between Public Relations Agencies and Their Clients: A Game Theory Analysis. Public Relations Research Annual, 3151. Retrieved from EBSCOhost.

Werder, K., & Holtzhausen, D. (2009). An Analysis of the Influence of Public Relations Department Leadership Style on Public Relations Strategy Use and Effectiveness. Journal of Public Relations Research, 21(4), 404-427. doi:10.1080/10627260902966391

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