No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.


Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.



Not So Powerful Are We Kim Kardashian?

                From my perspective, being a celebrity doesn’t necessarily mean that you’re always powerful. Let’s take Kim Kardashian for example. She’s attractive, has her own reality shows, and a clothing line. Basically her name is an empire. However, these past few months have been rough for Kardashian after problems with her 72-day NBA husband Kris Humphries became out of her power to fix. There were already rough patches in the beginning before the wedding such as Humphries being late for wedding plans, Kim having a hysterical breakdown after losing her earring, and Kim’s sister’s strongly disliking Humphries.

 Things between the married couple only got worse in their new reality show Kim & Kourtney Take New York. After the first episode was aired, Humphries was already shown moving back to Minnesota to focus on his NBA career. By Halloween time this year Kardashian filed a divorce against Humphries due to “irreconcilable differences.”  Humphries was shocked at the decision because it seemed as if the press knew about the divorce before he was even informed. He told sources, “I’m committed to this marriage and everything this covenant represents. I’m willing to do whatever it takes to make it work.” This clearly did not change Kardashian’s mind because she finalized the papers within the days ahead. Since the new show Kim & Kourtney Take New York foreshadows what will happen for the ex-couples relationship, it’s interesting to see how powerless Kim feels about having a family with Humphries. Kardashian constantly stresses how she’s now 30 and needs to start her life, (aka have kids with Humphries) but Humphries would rather take it slow. He even told Kardashian that by the time she has kids, no one is going to care about her. Imagine how powerless Kim felt after that jab.

Kim’s own mother Kris Jenner (in this past weekend’s episode) thought that she wasn’t ready for kids. Jenner expressed that even though her daughter has a successful career, does not mean that she’ll have the power to maintain her famous celebrity job along with taking care of a baby. She’s known as the most successful Kardashian sister, and with a baby on her hip, it will really slow down her celebrity image.

Here is a quick clip of Humphries & Kardashian in a dispute

What Negative Publicity Can Do!

After the 72 day marriage the couple decided to go their separate ways.  This short lived marriage brings many questions and with them a lot of bad press.  Both celebrities have been laying it low after the divorce but are now getting nasty.  Kris is said to be suing Kim for $10 million due to his role in the series Kourtney and Kim Take New York.

Their Own Puesdo Event?

The alleged Kim and Kris wedding rumors are being to dwindle down and make sense.  The wedding has been rumored to be an event for the mere publicity exposure the Kardashians are so well known for.

The Columbus dispatch writes:

“The wedding of Kim Kardashian and Kris Humphries was nothing but a ‘hoax and a publicity stunt,’ several ‘well-placed’ sources told Radar Online. The E! network supposedly shopped around for a New York-area athlete to join her in a relationship and on a reality show. ‘It was pretty much an arranged marriage right from the start,’ a source said. ‘Kim was looking for a husband, and Kris was selected for her amongst others (including former New York Knicks basketball player Danilo Gallinari, who reportedly turned her down). She wasn’t really into him (Humphries), but she hoped she would be able to develop some feelings — but it never happened.’ Another source said: ‘It wouldn’t surprise me in the slightest if Kim and Kris managed to ‘reunite’ and the divorce filing gets brushed aside as they go to counseling and couples therapy. Basically, Kim will do anything and everything for the maximum amount of attention and TV time.’ Friends of Humphries said he went into full Hollywood mode during the past week, talking about “branding” his name with nightclub appearances, a cologne and the like. The last straw for Kardashian, a friend told, came during the weekend when he hired a publicist.”