No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.


Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.



Celebrity News Can be Good Too

The Royal Wedding
One of the most hyped up positive celebrity stories of 2011 was the Royal Wedding between Kate Middleton and Prince William.  On Friday April 29th 2011, the couple wed at Westminster Abbey, in London.  It is impossible to find a source displaying the actual amount of viewers which tuned in to the event, but some estimates say close to 3 billion.  One way public relations tactics were used to make this happen was the idea of showing respect to the couple.  William is the son of Princess Diana who was killed, meaning a lot of the publicity did not want to offend him.  It is also stated that the palace has learned how to run tighter PR operations.  Releasing information to the media slowly kept the public hanging on for every detail.  These bits of information include the cost of the wedding, who designed Kate’s dress, what the royal carriage will look like, etc.  This discouraged the idea of the wedding being “too hyped up.”

Jennifer Aniston named “Sexiest Woman of All Time”
Men’s Health magazine has just named 42-year-old Jennifer Aniston as “Sexiest Woman of All Time.” This is definitely a positive statement for her considering she has dealt with such negative press for a while including her breakup with Brad Pitt and never ending pregnancy rumors.  In her defense, she has effective public relations tactics.  Never does one see her involved in any negative drama. It seems she lets the press say what they want but does not start an issue with them and the story eventually dies and is forgotten about. Jennifer is respected and admired by many, some claiming she is “America’s sweetheart.”  She is still one of the top ten people searched for on popular search engines such as Bing and Google.

JR Martinez wins Dancing with the Stars
JR Martinez won Dancing with the Stars this season with partner Karina Smirnoff. JR is an Iraq war veteran who was serving at age 19 as a Humvee driver when his left tire hit a landmine in April of 2003.  He has undergone 33 different surgeries and spent 34 months in the hospital for recovery while suffering severe burns to 40% of his body.  Since then he has gone on to do inspirational speaking including appearances on Oprah, 60 Minutes, CNN, etc. He has also acted on All My Children as a war veteran.  A successful public relations tactic JR has used is just being himself.  Although he experienced a life changing tragedy, he does not try to be something he is not.  In my opinion, that is a big reason why America fell in love with him on Dancing with the Stars.  Even though much of the public knows who he is, JR isn’t selfish and wants to help other who have experienced similar situations as he has. 

–Kate Anderson

The apprentice becomes the master

“But their very use by advertising media and fashion industry revealed the ambiguity of their ‘social distinction.’” – C. Wright Mills

This quote embodies the success stories of two popular starlets of our era… Paris Hilton and Kim Kardashian.  The funny thing is, Kim used to simply pick out clothes and dress up the wardrobe of her fellow starlet.  This is how Kim Kardashian started out… helping celebrities with their wardrobes… but then, through working the celebrity scene and paparazzi… she somehow became a bigger success than those who had employed her.  Say what you want about Kim K… but she’s certainly figured out how to work the celebrity system.

Dancing with the stars winner!

J.R. Martinez is the new winner of Dancing With the Stars: Season 13.  He had a little help from Karina Smirnoff who celebrated this as her first win of the show as well.  J.R. was previously a member of the United States Army as a Humvee driver until April 2003 when his front left tire hit a landmine.  He had spent 34 months in a hospital and has undergone 33 surgeries.  He has severe burns to more than 40 percent of his body.  After his recovery and before Dancing with the Stars, he has pursued motivational speaking as well as acting on ABC’s All My Children.

The Face of Harry Potter Lives on!

Many people were saddened as the end of the loved Harry Potter series can to a close. But his favorite fans cans till get a taste of him! Daniel Radcliffe stars in a new documentary titled When Harry Left Hogwarts, appearing on the Deathly Hallows, Part 2 DVD, takings a look back at the making of the final chapter and shows us more of why we all loved him.

Fame Comes in Many Names

The word celebrity is commonly tossed around these days, labeling actors, athletes, politicians, businesspeople, and more.  The word celebrity encompasses so many different professions it more so gives hope then desensitizes the stature of being named one.  Forbes recent list of the World’s Most Powerful People 2011 included names like Barack Obama, Dalai Lama, Mark Zuckerberg, Pope Benedict XVI, and Bill Gates.  The positions these well known people hold are much more attainable for the common people then that of top athlete or million dollar actor/actress, leaving the question of who do we know now that everyone will know later?

Timberlake Pays Respect

Over the summer world renowed superstar Justin Timberlake was asked to attend a Marine Corps ball with Corporal Kelsey De Santis via youtube.

Just a few weeks ago the Ball was held in Washington D.C and Justin Timberlake greatly accepted the invitation and attended. Following the event he submitted a lengthy blog post discussing his experience.

The blog post is a must read and here are a few quotations:

“I was truly moved.”

“I felt so proud to be there. I felt like I was getting a chance to be among my heroes. It’s funny too because a lot of them are SO younger than me.”

“To all of you that serve every day for us… Ensuring our freedom, I say: My deepest gratitude to you. I’ve met so many of my heroes… From Michael Jordan to Michael Jackson. And, nothing makes me feel more honor and pride than when I get to meet one of you. Last night changed my life and I will never forget it.”
Justin Timberlake not only made a young girls dream come true but also had the experience of a lifetime. Instead of being the role model that night, he got to be with one of his own  role models which doesn’t seem very common in the lifestyle he lives. His career demands to please other people. This one night allowed to live the reverse effect.
Other celebrities that have also been invited to military balls are Mila Kunis, Betty White, Kristin Cavallari, Miley Cyrus, and more.

Steve Jobs is a Candidate for Time’s “Person of the Year” Award

Steve Jobs was nominated by NBC Nightly News anchor and panel member Brian Williams. This tradition has been around since 1927. If Steve Jobs is chosen for this award, he will be the first deceased person to win the award. This award is given to  “a person, couple, group, idea, place, or machine that “for better or for worse, …has done the most to influence the events of the year.'”

Reputation in the Millions

Oprah Winfrey is best known for her self-titled, multi-award- winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986-2011. She has been ranked the richest African American of the 20th century, with a net worth of over 275 million dollars, while still managing to share the wealth internationally.

An elite cannot acquire prestige without power; it cannot retain prestige without reputation

Ratings for the self-made billionaire’s flagship production, The Oprah Winfrey Show, may have diminished, but her earning power appears bulletproof—at least for now. She was able to create a partnership with Discovery Communications creating the Oprah Winfrey Network.

Prestige is the Shadow of Money and Power

Def- Jam Record’s is an American record label focused on hip hop and urban music, consistantly dominating the Billboard charts with artists like Jay- Z, Rihanna, Rick Ross, and Kanye West.

This November 21st, 2011, Rihanna will be releasing her newest album TalkThatTalk with her newest song “We Found Love.” Today there was a spoiler interview released discussing the upcoming release.

Back in 2005 when Rihanna signed with Def-Jam reaching success was inevitable, the prestige of the record label guaranteed success and the necessary guidance to lead her to Money and Power. The music empire has created a Brand that is idolized by all musicians and by fan worldwide.

The ruling power and attention that this label has been able to achieve is known as Prestige: and it is often held with a mysterious force, and sense of authority.