No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.


Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.


Celebrities go green!

Well, for Gwyneth, Jennifer, Zoe, and Nikki, literally, but many other celebrities are jumping on the “go green” bandwagon!

Kendra Wilkinson-Baskett says she’s been going green since she was a kid, and now she recycles virtually everything! She constantly donates her son’s old clothes and even her own. Wilkinson-Baskett says, “I donate to women’s shelters all the time. I’m a huge advocate for donating. I love to donate.”

Grey’s Anatomy star, Kim Raver is very adement about getting everyone to go green, and so much so that she gets herself worked up about it! Raver says, “…I do have a couple pet peeves, like when I see someone’s car idling and they’re just waiting for someone gets me crazy!” She says she began her green movement when she had kids and wanted to provide a safe and healthy environment for them.


The apprentice becomes the master

“But their very use by advertising media and fashion industry revealed the ambiguity of their ‘social distinction.’” – C. Wright Mills

This quote embodies the success stories of two popular starlets of our era… Paris Hilton and Kim Kardashian.  The funny thing is, Kim used to simply pick out clothes and dress up the wardrobe of her fellow starlet.  This is how Kim Kardashian started out… helping celebrities with their wardrobes… but then, through working the celebrity scene and paparazzi… she somehow became a bigger success than those who had employed her.  Say what you want about Kim K… but she’s certainly figured out how to work the celebrity system.

Jennifer Nettles is ‘Stuck Like Glue’

Jennifer Nettles, the lead singer of Sugarland is officially ‘stuck like glue’ to husband Justin Miller.  The couple was wed on Saturday, November 26th in Tennessee.  The small, gathering was attended by close friends and family.  Miller and Nettles have been dating for more than two years.   Congratulations to the newlyweds!

Why Is This News?

To describe what makes up the world of a celebrity you simply need one word, everything.  Ashton Kutcher got an 87 word article on People Magazine’s website about how he was at a product launch event for Warby Parker Eyewear.  And that was it, he didn’t get drunk, arrested, or into a fight.  He simply made an appearance, tweeted a picture, and went home.  Why is this worthy of a news story?  Because Ashton is a hot celebrity that if his name is there the public will read.

The Face of Harry Potter Lives on!

Many people were saddened as the end of the loved Harry Potter series can to a close. But his favorite fans cans till get a taste of him! Daniel Radcliffe stars in a new documentary titled When Harry Left Hogwarts, appearing on the Deathly Hallows, Part 2 DVD, takings a look back at the making of the final chapter and shows us more of why we all loved him.

Lohan: In or Our of Jail?

Yesterday, Lindsay Lohan was sentenced to spend 30 days in L.A. prison due to violating her probation terms. She was supposed to be on probation doing community work at a women’s shelter, since she’s been convicted of drunk driving and theft. Lohan failed to show up to work at the shelter nine times, which in turn got her fired. Judge Stephanie Sautner was the one who sentenced “LiLo” to 30 days, but sources say that the actress will mostly spend less than a day.

Reputation in the Millions

Oprah Winfrey is best known for her self-titled, multi-award- winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986-2011. She has been ranked the richest African American of the 20th century, with a net worth of over 275 million dollars, while still managing to share the wealth internationally.

An elite cannot acquire prestige without power; it cannot retain prestige without reputation

Ratings for the self-made billionaire’s flagship production, The Oprah Winfrey Show, may have diminished, but her earning power appears bulletproof—at least for now. She was able to create a partnership with Discovery Communications creating the Oprah Winfrey Network.

Duo Powerhouse in Hollywood


Brad Pitt and Angelina Jolie have stirred up much controversy and attention by joining forces. Both Brad and Angelina have reached some of the highest pinnacles of success through their personal choices in movie roles and nominations and recognition. Brad Pitt has recieved two Academy Awards and was nominated  for four Golden Globe Awards, reciving one, while Jolie has recieved one Academy Award, and two Screen Actor Guild Awards, and three Golden Globe Awards.

The movie stars and the Broadway actress….are celebrities because of what they do on and to the media

In addition to on screen success, the “Brangelina” duois greatly involved in Humanitarian work since 2003, creating the Maddox Jolie-Pitt Project which is dedication to community development and enviornmental conservation in Cambodia. The recognition and attention that this duo recieves is well earned through each of their individual talents and ability to not be “stars” that are only celebrated because they occupy position of prestige.






K’Fed is feelin’ the heat!

Kevin Federline, who is currently filming a film in Australia called Excess Baggage, was hospitalized due to heat exhaustion.  Apparently the heat in Australia was a bit too intense for the back-up dancer.  Excess Baggage is a show that will be similar to Celebrity Fit Club… Ironic?