Forbes just posted their list of the top-earning women in music. Lady Gaga came in first making $90 million in 2011! Taylor Swift ranked second with $45 million grossed. Also on the list was Katy Perry, Beyonce, and Rihanna. It’s surprising that Rihanna isn’t higher on the list.
A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.
Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.
The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.
Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.
The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.
Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.
Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.
The word celebrity is commonly tossed around these days, labeling actors, athletes, politicians, businesspeople, and more. The word celebrity encompasses so many different professions it more so gives hope then desensitizes the stature of being named one. Forbes recent list of the World’s Most Powerful People 2011 included names like Barack Obama, Dalai Lama, Mark Zuckerberg, Pope Benedict XVI, and Bill Gates. The positions these well known people hold are much more attainable for the common people then that of top athlete or million dollar actor/actress, leaving the question of who do we know now that everyone will know later?
Lee Shau Kee is considered to be the Warren Buffet of Asia. He ranks #28 on the Forbes Billionaires list with a net worth of $19 Billion. Among some of his wealth tips, he suggested that for people who currently have established themselves in a position of wealth, that money can become a controlling factor in life. To avoid becoming controlled by money, become a philanthropist, give back. Philanthropy will give you “peace of mind,” Lee said.
Formerly Ireland’s richest man with a net worth of $6 Billion, Sean Quinn has recently applied for voluntary bankruptcy. Sean Quinn started out at a young age selling sand and gravel out of his fathers quarry and eventually grew the business into a multi-billion dollar mining, real-estate, manufacturing, and insurance business. His downfall began with the financial crisis in 2008 when he took 25% ownership of the Anglo Irish Bank and the investment flopped.
Oprah Winfrey is best known for her self-titled, multi-award- winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986-2011. She has been ranked the richest African American of the 20th century, with a net worth of over 275 million dollars, while still managing to share the wealth internationally.
An elite cannot acquire prestige without power; it cannot retain prestige without reputation
Ratings for the self-made billionaire’s flagship production, The Oprah Winfrey Show, may have diminished, but her earning power appears bulletproof—at least for now. She was able to create a partnership with Discovery Communications creating the Oprah Winfrey Network.
Mark Zuckerberg, CEO and co-founder of the infamous Facebook has recently made the top 10 Forbes Most Powerful People list. He has been ranked #9 right on the tail of Federal Reserve Board Chairman Ben Bernanke. Do you think Zuckerberg deserves this spot? I mean he’s ranked #9 and the Pope is ranked #7….
Missing footage of an interview with Steve Jobs that took place in 1996 has recently been uncovered and will be the basis of a documentary film. The footage shot in 1996 was a little over an hour long and only about 10 minutes of which was used. This documentary will be shown in theaters around the country.
With the passing of Steve Jobs, Bill Gates is getting pushed onto the back burner. Steve Jobs was a great man and a great CEO but what about Bill? Bill Gates and his wife do a great deal for society with the Bill and Melinda Gates Foundation and he should not be forgotten. “It certainly is time to acknowledge that devoting billions of dollaons of dollars of his own money in an attempt to cure malaria and other diseases that plague the developing world is at least as important as inventing the iPad.”