Sites speculate that Kim Kardashian dropped 65 thousand dollars on 3 bracelets that used to belong to Elizabeth Taylor. Elizabeth passed away earlier this year on March 29, 2011 at the age of 79. The auction of her jewelry received a total cost of $115 million! Sources say Kim idolized Elizabeth so it is not very surprising that she spent so much money on just three bracelets.
A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.
Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.
The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.
Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.
The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.
Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.
Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.
“The prestige of the businessman is measured less by his wealth or his income- although, of course, they are important0 than by the size of his business.” -C. Wright Mills (84)
Ralph Lauren has gone above and beyond the goals that he has wanted to achieve as a designer. He has created a $10 billion clothing line, but as C. Wright Mills states the businessman is not prestigious based on his wealth. He is prestigious based on the size of his business. And it is safe to say the Ralph Lauren industry is far from small. He has many well known brands such as: Polo, Ralph Lauren Purple, Black, and Blue Label, Lauren, RLX, and Chaps. His brands sell at high end department stores such as Macy’s and Dillard’s, and the retail channels “which consists of sales through Polo’s company-owned specialty stores, consisting of about 80 Ralph Lauren shops, over 160 Polo factory stores, 70 Club Monaco stores, a handful of Rugby shops, and over 100 international locations“. Ralph Lauren is also an official outfitter of the U.S. Olympic and Paralympic Teams for London 2012.
You might have watched her grow up on E!’s Keeping Up With the Kardashians, but what’s next for Kendall Jenner? Jenner is the half-sister of famous celebs Kim, Kourtney, and Khloe Kardashian. The 15 year-old has decided to take her life to the next level and begin modeling for White Sands 2012 swimwear collection. The White Sands spokesman stated, “As we were casting for the campaign we came across Kendall’s portfolio and loved her softness and strength. She actually made it to the top of our list before we knew her background.” Jenner is excited for the new line, and cannot wait to continue her modeling career.
“…Every night she is on the TV screen, and every week on every other page of the magazines…there she is” (C. Wright Mills)
Jennifer Lopez showed off her incredible body during her performance at the 2011 American Movie Awards. However, her nude body suit resembled an “outfit” Britney Spears had worn during her “Toxic” Music Video. Did Jennifer purposely mean to copy Britney or was it by accident that the two were very related? One main and obvious different was that Britney’s jewels are all individually glued onto her body whereas Jennifer’s is an actual body suit.
To describe what makes up the world of a celebrity you simply need one word, everything. Ashton Kutcher got an 87 word article on People Magazine’s website about how he was at a product launch event for Warby Parker Eyewear. And that was it, he didn’t get drunk, arrested, or into a fight. He simply made an appearance, tweeted a picture, and went home. Why is this worthy of a news story? Because Ashton is a hot celebrity that if his name is there the public will read.
C. Wright Mills states that, “Members of the power elite are celebrated because of the positions they occupy and the decisions they command. They are celebrities because they have prestige, and they have prestige because they are thought to have power or wealth” (83).
Anna Wintour is a prime example of a power elite who has gained prestige, power, and wealth. She has gained this by being the editor-in-chief of Vogue. She has held the position since 1988 and has become an icon in the fashion world. She has extreme prestige in the fashion world, has gained power over many in the fashion industry, and has gained wealth in the process. Vogue was recently chosen as the 2011 Magazine of the year by Ad Age, so clearly Wintour’s hard work has paid off. Wintour was also depicted in the movie “The Devil Wears Prada” as the ice queen of fashion. Some even say Wintour “is a lot more monstrous than she is described!”
Lindsay Lohan once shared with us at age 20 that she has a 10 year plan. Well now 5 years into it shes not looking like those plans are going to happen. She shared she wanted a house, and marriage and a record that will win a Oscar…. Well she’s got the house and that’s about all she can say for herself. E! Online jokes that while she may not have the type of record that wins Oscars, she definitely has a record. Poor Linds!
Earlier this month the clothing company Rocawear launched by superstar Jay-Z released a new t-shirt design that addressed the Occupy Wall Street movement.
As you can tell from the picture above, instead of the shirt saying “Occupy Wall Street” it was edited with a cross out of a red marker design and in which it now reads “Occupy All Streets”.
Soon after the t-shirts were released on the website they were taken down and disabled from purchasing. This was rumored because Rocawear was going to make a profit off the t-shirts and neglect giving any of the proceeds to the Occupy movement. Representatives have released a few statements regarding the issue:
“Rocawear strongly encourages all forms of constructive expression, whether it is artistic, political or social.”
“‘Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.”
There are a few ways you can look at this situation
1) These t-shirts were created to make good publicity towards the Occupy Wall Street movement
2) They were made to make easy money
3) Or they were made to show support from a member of the 1 %( Jay-Z) to all the other people who are the 99%
What do you think is the main goal of these t-shirts?
The Kardashian brand has become a household name since Paris Hilton introduced Kim Kardashian into the socilite scene. Kim was gained her first moment of stardom due to her sex tape with R&B artist Ray J in 2007, although this may not have been her brightest moment it definetly lit the spark for stardom.
The celebrities are the Names that need no further identification.- Mills
Four years later the Kardashian brand and influence has spread from Reality Television to perfume brands, and clothing lines. The success is admirable, yet my only question is, What made the Kardashian family famous? Was it Kim K’s scandle or was it Kim’s first apperance out with Paris Hilton?
Whatever they do has publicity value. More or less continuously, over a period of time, they are the material for the media of communication and entertainment.- Mills
Regardless of what brought stardom to the Kardashian family or any other socilite what they do matters, and ends up at the table conversation for most families at the end of the day.