Forbes just posted their list of the top-earning women in music. Lady Gaga came in first making $90 million in 2011! Taylor Swift ranked second with $45 million grossed. Also on the list was Katy Perry, Beyonce, and Rihanna. It’s surprising that Rihanna isn’t higher on the list.
Sites speculate that Kim Kardashian dropped 65 thousand dollars on 3 bracelets that used to belong to Elizabeth Taylor. Elizabeth passed away earlier this year on March 29, 2011 at the age of 79. The auction of her jewelry received a total cost of $115 million! Sources say Kim idolized Elizabeth so it is not very surprising that she spent so much money on just three bracelets.
A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.
Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.
The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.
Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.
The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.
Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.
Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.
Farrah Abraham, from MTV’s show “Teen Mom,” expressed her views on Kourtney Kardashian’s second pregnancy with Scott Disick via Twitter. However, her bashing on Kardashian and Disick resulted in the Kardashians fighting back.
After being slammed by Kourtney, Scott and Khloe Kardashian, Farrah attempted at an apology by saying, “4 all who mistunderstood: regards to kourtney K.~I hope she takes her relationship w/her boyfriend more serious 4 their children-takecare.”
Part of understanding celebrities is that you can learn everything about them you want to feel like an actual part of their life. Take recent news about Jessica Simpson for example, where after “being the subject of pregnancy buzz for weeks after photos surfaced of her shielding her midsection at the airport.” Having a child is a big step in life, and is also a very personal matter. But for celebrities any hint of a big step in life like marriage or kids gets you a larger following of papparazzi than usual.
C. Wright Mills states, “an elite cannot acquire prestige without power; it cannot retain prestige without reputation. Its past power and success builds a reputation, on which it can coat for a while.”
Two reining elite queens of celebrity are Paris Hilton and Kim Kardashian. The two superstars have extremely similar careers but exceedingly different reputations. Paris having been around longer than Kim has damaged her reputation via scandals.
As Mills says, you can’t have prestige without reputation. The question is what kind of reputation generates the most power and prestige?
Popstar Miley Cyrus has had yet another controversial photshoot, this time for the NOH8 campaign, which protests California Proposition 8 (eliminates the right for same sex couples to get married). Miley posed with her signiture peace signs and in a sheer shirt.
This is all happening right after Miley addmitted that she smokes “way too much weed.” But people are wondering if this statement was her just being a practical joker, making jabs at her Salvia scandal, or if she’s actually a pot-head. But either or, it seems Miley loves the attention.
According to C. Wright Mills, “If the members of the 400 do not become part of this national system, they must withdraw into quiet local islands, living in another dimension that that of industrial and political power. Those who would now claim prestige in America must join the world of the celebrity or fade from the national scene.”
The Hilton family has been a family of wealth for decades but the Hilton daughters, Paris and Nicky, have taken their celebrity status to the next level triumphing the fashion, acting and socialite world. They are successfully keeping their elite family status from fading into the background.
To describe what makes up the world of a celebrity you simply need one word, everything. Ashton Kutcher got an 87 word article on People Magazine’s website about how he was at a product launch event for Warby Parker Eyewear. And that was it, he didn’t get drunk, arrested, or into a fight. He simply made an appearance, tweeted a picture, and went home. Why is this worthy of a news story? Because Ashton is a hot celebrity that if his name is there the public will read.
Even though Kim Kardashian’s personal life has hit a rough patch while divorcing Kris Huphries, she has found a way to put it aside for the Thanksgiving holiday. This Wednesday, she served food at the Los Angeles Mission Thanksgiving Dinner.
Serving mashed potatoes and gravy to the needy isn’t anything new to Kim. She states, “My parents used to take us here when we were little and different places across L.A. to give back, so I’m kind of following the tradition.”
So even if we all wonder why Kim Kardashian is famous, and think it’s for no reason, at least she does some good with it.