No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.


Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.



She’s Everywhere!

You might have watched her grow up on E!’s Keeping Up With the Kardashians, but what’s next for Kendall Jenner? Jenner is the half-sister of famous celebs Kim, Kourtney, and Khloe Kardashian. The 15 year-old has decided to take her life to the next level and begin modeling for White Sands 2012 swimwear collection. The White Sands spokesman stated, “As we were casting for the campaign we came across Kendall’s portfolio and loved her softness and strength. She actually made it to the top of our list before we knew her background.” Jenner is excited for the new line, and cannot wait to continue her modeling career.

“…Every night she is on the TV screen, and every week on every other page of the magazines…there she is” (C. Wright Mills)

Lohans 10 year Plan

Lindsay Lohan once shared with us at age 20 that she has a 10 year plan. Well now 5 years into it shes not looking like those plans are going to happen. She shared she wanted a house, and marriage and a record that will win a Oscar…. Well she’s got the house and that’s about all she can say for herself. E! Online jokes that while she may not have the type of record that wins Oscars, she definitely has a record. Poor Linds!


Look What My Kid Did!

If you can say a name and everyone around you knows who you’re talking about without further explanation then that person is a celebrity.  The same goes for YouTube videos.  Videos are going viral faster than we can keep up with and the makers of the videos become instant celebrities that can get paid for their work like any big time actress or athlete.  When it’s just that easy YOU could become a celebrity by the end of the day with the right video.  The number one way to go viral quick, record your babies:

Next Generation: Drake

Music artist Drake, previously known as Jimmy Robins on the television series Degrassi: Next Generation took his opportunity as a youth and ran through the open door to transpire into a musical phenomenon.

Opportunity will generally excite ambition to aspire

The childhood actor was able to take advantage of the contacts made as a youth, and network with executives from the music industry and was able to gain popularity in his hometown of Toronto, into the United Sates and now internationally.

He is now set to release his second album on November 15th, 2011 Take Care, which leaked on Sunday November 6th, 2011 around 10:30pm. Many anticipated for Drake to be highly upset, but he responded via Twitter saying,

“Listen, Enjoy it, buy it if you like it… take care until next time.”


Lohan Heads Back to Jail

You got that right Lindsay Lohan is headed back to jail after her court appearance October 20 at 8 am. However by 8:20 no Lohan ment no-show and she then violated her parole. So off she goes back to jail. Lohan did eventually show up and lander herself only 16 in jail until they had the next appearance scheduled.

The new Shaun T?

Does Shaun T have some new competition? Well, if you call a 10 year-old “work-out guru,” competition, then yes. CJ Senter has taken pride in working out half of his life, and now he is sharing his secrets with his fellow elementary friends across the country. Senter has his own work out videos and is becoming a heroic figure to many elementary schoolers. “You can go outside and have fun, but some kids, they’ll just go outside for like 10 minutes and come back in,” C.J. said. “But if you just do a workout, your body will sweat more. The boy knows what he’s talking about, I mean he’s ten years-old and already has a six pack…something that most adults don’t even have.

Live Tweet Promo Goes Horribly Bad!

Entertainment award show season is among us. Upcoming award shows include the

  • Country Music Awards ( CMA’S) on Nov 9,
  • The America Music Awards (AMA’S) on Nov 20

                                         and the:

  • MTV European Music Awards (EMA’S) tonight Nov 6

Selena Gomez recent Disney Channel princess graduate is set to host the EMA’S tonight in Belfast Ireland. She has been promoting the show through different social media applications for some time now. Her most recent promotion is telling her fans to tweet her on twitter with the hashtag of #askselena and ask her questions that she will answer through out the show. What sounds like a good way to contact with fans turn into a disaster

Browsing through the page of tweets what are supposed to be questions to Selena are replaced with inappropriate questions to/about her boyfriend Justin Bieber.

From the looks of it this page has been filled with forms of cyber-bullying.

It is seen now that celebrities are seeing all kinds of harassment through different forms of social media and causing more turmoil each and every day.



We All Grow Up Sometime

Celebrities come in all shapes, sizes, and ages.  While some live in the spotlight forever, others fall out and live normal lives.  Just ask Jonathan Lipnicki. Most people would say who?! But if I were to say Ray Boyd from Jerry Maquire is in the news again more people would know who I’m talking about.  Instead of stealing a headline for a new gig or a scandulous happening, he made the news for simply turning 21 and spending a weekend with his buddies in Las Vegas.  He may always be remembered as that little kid from Jerry Maguire, but for now thats the only reason he has pictures from his birthday on more then just Facebook.

So I use to be Harry Potter, now what?

For Harry Potter child stars Daniel Radcliffe, Rupert Grint and Emma Watson their names for the past 10 years have been Harry, Ron and Hermione.  Well now that the book and movie series are complete, how do they go back to being Daniel, Rupert, and Emma?  Starring in the first movie at ages 9 and 10, these celebrities have grown up under different identities in a different world.  Although for fans it may be hard to admit there wont be another book or movie, their lives go on.  For these actors lives go on as well, but they will forever be known as their silver screen alter egos, and 10 years of memories make the identities all the more real.

“They are the material for the media of communication and entertainment…when that time ends and the celebrity still lives, from time to time it may be asked ‘Remember him?'” – C. Wright Mills

“Often they seem to have celebrity and nothing else.” – C. Wright Mills