Kardashian’s hubby Lamar Odom was traded by the Lakers this weekend to the Dallas Mavericks for $8.9 million. Many have criticized Odom for mixing Sport and Entertainment as he starred in the couples E! show “Khloe and Lamar” this past year. Kobe Bryant had many positive things to say about him: “You’re talking about the sixth man of the year last year,” Bryant said of Odom. “He played lights-out. I don’t understand the criticism of reality shows and this. I don’t get that. He had his best season last year, clearly wasn’t a distraction, played his (rear) off. I don’t get where that comes from.” Many were joking on social networks that the Kardashians were the reason the deal was on hold when it was first revealed Thursday. Khloe tells a Twitter follower, “”We are all sad but positive energy gets you farther then negative”. Can a Kardashian thrive anywhere other than LA or NYC!? Looks like we will find out!
A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.
Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.
The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.
Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.
The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.
Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.
Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.
Kim Kardashian can be thought of as a “professional celebrity”. C. Wright Mills explains “one type of celebrity, is a professional of it, earning sizeable income not only from working in, but virtually living on, the mass media of communication and distraction” (p74). On her show Keeping up with the Kardasians, Kim is always ranting about certain things the media says and trying to prove them wrong. For example, on one episode, Kim was determined to prove to the public that her butt was real so she got an x-ray. She is completely consumed in this “celebrity” life full of gossip.
3) Three disaster stories of 2011 were Kim Kardashian’s 72 day marriage, Lindsay Lohan in and out of jail, and Alec Baldwin playing games on American Airlines. When it comes to Kim Kardashian she has had her fair share of PR mishaps but when it comes to her recently failed marriage her PR team should have stepped up to help her out. She did write on her personal website that she was not in love with him anymore and became too caught up in the wedding planning. However her team should have advised her NOT to air her wedding on television making the pressure on her and Kris Humphries even larger and even a personal statement by Kim on television or in an interview would help instead of comments from “close family friends”. While Lindsay Lohan needs to completely start over, when it comes to PR. She has been to jail a couple of times, has not come out with a new movie in years, and recently had her spread in Playboy leaked. Her PR people should have told her that posing for Playboy would not help her image but only make the public think that she still is crazy and needs more help not only with her no existent career. Finally, there is Alec Baldwin who was recently kicked off an American Airlines flight for not shutting his phone off and continuing to play “Words with Friends”. The large issue is not that he was kicked off but that he said an apology that really did not admit to what he did wrong and then he proceeded to go on SNL and mock American Airlines. His PR people should have had him make a public apology to the airline and even though the SNL skit was all in good fun, it was still taken poorly for how he initially handled the incident.
And you thought they would be out of the lime light for even two weeks? Think again! Just as Kim’s divorce news simmers down, Kourtney ironically reveals that she’s pregnant! This will be the second child for Kourtney and her long time boyfriend, Scott Disick. Their first child, Mason is said to make approximately $3,000 per episode when he is shown on “Kourtney and Kim Take New York”. Another money maker for the Kardashians? Well that must sound perfect to mom and manager, Kris Jenner, and the rest of the clan! Seems to me the Kardashian’s have their timing down pat. Love them or hate them, you clearly can’t escape them, so you might as well keep up with the Kardashian’s!
Farrah Abraham, from MTV’s show “Teen Mom,” expressed her views on Kourtney Kardashian’s second pregnancy with Scott Disick via Twitter. However, her bashing on Kardashian and Disick resulted in the Kardashians fighting back.
After being slammed by Kourtney, Scott and Khloe Kardashian, Farrah attempted at an apology by saying, “4 all who mistunderstood: regards to kourtney K.~I hope she takes her relationship w/her boyfriend more serious 4 their children-takecare.”
Kris Humphries has filed legal separation from Kim Kardashian and a nullification from their marraige. Filing as “irreconcilable differences” as the reason for the separation and “fraud” for the reason behind the annulment, he’s choosing to erase the 72 day union from his past. When Kim first filed for divorce, she gave this statement to E! News:
“After careful consideration, I have decided to end my marriage. I hope everyone understands this was not an easy decision. I had hoped this marriage was forever, but sometimes things don’t work out as planned. We remain friends and wish each other the best.”
Sorry Kim, but I don’t think Kris wants to be friends anymore . . .
While they already have a two-year-old son, Kourtney Kardashian and Scott Disick are expecting their second child together. “Now I’m nine weeks along,” Kardashian told US Weekly, “You’re supposed to wait 12 weeks to tell people, but I feel confident.” While we may all be surpirsied by the pregnancy, Disick doesn’t seem as shocked. “It wasn’t like we weren’t trying. We kind of just said, ‘If it’s meant to be, it’ll be.'”
Hopefully the couple’s relationship isn’t so on-again off-again once they have the second child.
Justin Bieber, 17, pop star has been accused of fathering a 20-year-old fan’s baby. Bieber’s team has been denying allegations and has agreed to take a paternity test.
Miley Cyrus, pop star, has been accused of “smoking too much weed” and has been criticized for “scandalous pictures” for the no h8 campaign.
Kris Humphries is working to annul his marriage to Kim Kardashian.
These are just a few examples of current scandals happening among celebrities, they can found on people, CNN, and many tabloids.
The public loves to see glamorous stars and members of society trip up, but how far is too far?
When did we become so consumed in other people’s lives that the scandals of celebrities have become a priority?
Why do other people’s misfortunes appeal to the public?
Have we become obsessed with celebrities failing?
Even though J.R. Martinez won the title of the champion of Dancing with the Stars, Rob Kardashian came in a close second place. With both of the competitors getting 30 out of 30 for their second dance, judge Carrie Anne Inaba said “To get a 10 you have to really blow us away . . . consider me blown.”