No Matter the Behavior Cash is Flowing

A Celebrities success often times can be determined by the Public Relation Agency that represents them. Throughout 2011, names that have remained in the headlines are Charlie Sheen, Kim Kardashian and Oprah Winfrey for various reasons. These household names are often time topics of dinner conversations across the US, and even internationally. These celebrities have their PR Rep’s to thank for the immediate income boost, and success. Several “PR Tactics” have allowed for the extended success.

Charlie Sheen is no rookie to Hollywood Scandal. Since the early 90’s, when Sheen accidentally shot Kelly Preston to his most recent “wining spree,” all eyes are watching and waiting for the snow ball effect to continue growing.

The series of roller coaster events have created Charlie to become known as “Hollywood’s Bad Ass.” The creation of this reputation draws audiences and a group of followers that Sheen has been able to virally market his merchandise to off of his most recent scandal.

 

Sheen’s public breakdown was made very public and allowed for audiences to tune in whether it was through his Twitter account or YouTube channel. These tactics allowed for easy access to watching Sheen’s trip to rock bottom. This may seem like a tragic downfall of one of Hollywood’s elite, but Charlie has been able to make have a net worth of $35 million dollars.

The Kardashian family initially won the hearts of viewers through their reality television show “Keeping up The Kardashian’s.” The family’s fame grew from there and slowly attention was directed to Kimberly Kardashian our homegrown American Socialite.

Kim has also done several controversial things for instance PETA criticized Kardashian for repeatedly wearing fur coats, and named her one of the five worst people or organizations in 2010 when it came to animal welfare. In addition, she has been able to receive payment of $10,000 per tweet from sponsors for each tweet. Although, I would have to say to most recent and debatable controversial event was her marriage to Kris Humphries. The marriage didn’t even last six months and appeared to be a ploy to get more viewers, as well as endorsement deals. After the “unexpected” divorce Kimberly appeared responded with a podcast explaining to fans that the divorce was just as expected to her as it was to viewers. This PR move allowed for viewers to feel connected with viewers and once again was a very smart PR tactic.

Oprah Winfrey took advantage of her intimate talk show from the mid 90’s and built up her brand turning herself into billionaire through the use of Media. This year, Oprah started her own Television Network the Oprah Winfrey Network. This was not only a brilliant PR move to gain more viewers, but this network allows for recognition of her global outreach, as well as continues to support her Billionaire status. Winfrey reaches out to audiences through social networks such as Twitter, her personal Blog, as well as her Website that keeps audiences informed. Winfrey’s PR Agency set the structure for continuous success, and a strong reputable platform that other people trust and believe in. Unlike Charlie Sheen and Kim Kardashian she is looked up to for her drive and ability to reach out to audiences and in PR that is the goal: To get audience’s attention and never lose it.

~RQS

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Adam Levine tells FOX News how he really feels…

Levine of Maroon 5 has an interesting choice in words when tweeting to Fox News about playing his music on thier channel. Expressing his dislike for them to say the least. Tweeting “Dear Fox News, don’t play our music on your evil f–king channel ever again. Thank you,” Levine. Thanks for the thoughts Adam!

Not your typical business man…

“Here are the men who have the inside track. Here are all the expensive commodities, to which the rich seem appendages. Here is the money talking in its husky, silky voice of cash, power, celebrity” (C. Wright Mills).

When one thinks of men who have created empires within their industry… names like Calvin Klein and Donald Trump come to mind.  However, you don’t need to build towering skyscrapers or stitch high quality suits to become kings of industry.  If you just google the name “Jay-Z”… his success is obvious within the music industry and not only has he been quite the featured artist himself… he has made himself of the tycoons of the music industry.  Pay homage my friends.

Fame Comes in Many Names

The word celebrity is commonly tossed around these days, labeling actors, athletes, politicians, businesspeople, and more.  The word celebrity encompasses so many different professions it more so gives hope then desensitizes the stature of being named one.  Forbes recent list of the World’s Most Powerful People 2011 included names like Barack Obama, Dalai Lama, Mark Zuckerberg, Pope Benedict XVI, and Bill Gates.  The positions these well known people hold are much more attainable for the common people then that of top athlete or million dollar actor/actress, leaving the question of who do we know now that everyone will know later?

How to Lose $6 Billion

Formerly Ireland’s richest man with a net worth of $6 Billion, Sean Quinn has recently applied for voluntary bankruptcy. Sean Quinn started out at a young age selling sand and gravel out of his fathers quarry and eventually grew the business into a multi-billion dollar mining, real-estate, manufacturing, and insurance business. His downfall began with the financial crisis in 2008 when he took 25% ownership of the Anglo Irish Bank and the investment flopped.

Next Generation: Drake

Music artist Drake, previously known as Jimmy Robins on the television series Degrassi: Next Generation took his opportunity as a youth and ran through the open door to transpire into a musical phenomenon.

Opportunity will generally excite ambition to aspire

The childhood actor was able to take advantage of the contacts made as a youth, and network with executives from the music industry and was able to gain popularity in his hometown of Toronto, into the United Sates and now internationally.

He is now set to release his second album on November 15th, 2011 Take Care, which leaked on Sunday November 6th, 2011 around 10:30pm. Many anticipated for Drake to be highly upset, but he responded via Twitter saying,

“Listen, Enjoy it, buy it if you like it… take care until next time.”

 

Reputation in the Millions

Oprah Winfrey is best known for her self-titled, multi-award- winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986-2011. She has been ranked the richest African American of the 20th century, with a net worth of over 275 million dollars, while still managing to share the wealth internationally.

An elite cannot acquire prestige without power; it cannot retain prestige without reputation

Ratings for the self-made billionaire’s flagship production, The Oprah Winfrey Show, may have diminished, but her earning power appears bulletproof—at least for now. She was able to create a partnership with Discovery Communications creating the Oprah Winfrey Network.

Prestige is the Shadow of Money and Power

Def- Jam Record’s is an American record label focused on hip hop and urban music, consistantly dominating the Billboard charts with artists like Jay- Z, Rihanna, Rick Ross, and Kanye West.

This November 21st, 2011, Rihanna will be releasing her newest album TalkThatTalk with her newest song “We Found Love.” Today there was a spoiler interview released discussing the upcoming release.

Back in 2005 when Rihanna signed with Def-Jam reaching success was inevitable, the prestige of the record label guaranteed success and the necessary guidance to lead her to Money and Power. The music empire has created a Brand that is idolized by all musicians and by fan worldwide.

The ruling power and attention that this label has been able to achieve is known as Prestige: and it is often held with a mysterious force, and sense of authority.

Mark Zuckerberg on Google+

In an interview, Facebook co founder and CEO Mark Zuckerberg listed Amazon and Apple as allies and Google+ as a competitor. He stated that Facebook and their “allies” are in constant conversation on how that can do more together. Another interesting bit is that he thinks that Google is trying to create “their own little Facebook“…that’s a bold statement, but is it true?

Exactly How Powerful is Mark Zuckerberg?

Mark Zuckerberg, CEO and co-founder of the infamous Facebook has recently made the top 10 Forbes Most Powerful People list. He has been ranked #9 right on the tail of Federal Reserve Board Chairman Ben Bernanke. Do you think Zuckerberg deserves this spot? I mean he’s ranked #9 and the Pope is ranked #7….