Back to the Future

5. Three ways PR will evolve with new technology

Public relations has many definitions, but the main concept is that a company, corporation, or celebrity entity uses PR techniques to promote its message to the community.  Today we see the distribution of these messages through news/press releases, online videos, and live in person press conferences.  Although this is much more advanced than how PR first started with just interpersonal communication between corporation and public, there is still n0 limit on what we will see done in the future. 

– One possible upgrade in PR tactics could come in the aspect of smartphone advancement.  Life is mobile now, and soon anything that is not will be obsolete.  I could forsee the simple recorder apps, camera apps, and video apps becoming much more intricate in news source use.  With this technology, anyone can create or echo the news if they were there when it happened, and as such word spreads faster than ever, especially of celebrity and organization mishaps.  Take the case of the Penn State scandal, that information was released about late one weeknight.  The press release was immediately blown up and quickly moved from an announcement on the State College campus, to a national trending topic on Twitter.  The PR representatives for PSU were ill-prepared for the backlash and the University faced a devastating blow to their image.  It will become more important than ever for public relations officials to get a handle on quick response times to counteract the speed of information.

– In the accord with the declining interest in physical newspapers, these organizations have gone online as well.  The possible next step for the distribution centers could be streaming applications on smartphones.  We already see the pay-to-read models used by newspaper companies to try to enhance profits, who is to say they won’t soon move to only allowing access on smartphones and tablets through their personal, costly apps.  From the perspective of public relations, this move would better control the articles passed around by social media sites, restricting clicks to those who decide to pay.

– Lastly, and with an ere on the space-age technology we are all waiting for, what if PR became an automated business style.  With the iPhone’s new Siri app, if you ask a question you get an answer.  What if PR firms used this technology to upload their press releases and official statements on events?  What if you could use an app on your phone and ask “What is the latest on the Penn State scandal?” and get a spoken answer rather than links to several stories (something Siri might provide).  I would not be suprised to see the Siri technology become prevelant in our rapidly growing society, so PR officials better jump fast on this opportunity to provide their messages in the most efficient and demanded format.

Steve Jobs is a Candidate for Time’s “Person of the Year” Award

Steve Jobs was nominated by NBC Nightly News anchor and panel member Brian Williams. This tradition has been around since 1927. If Steve Jobs is chosen for this award, he will be the first deceased person to win the award. This award is given to  “a person, couple, group, idea, place, or machine that “for better or for worse, …has done the most to influence the events of the year.'”

Mark Zuckerberg on Google+

In an interview, Facebook co founder and CEO Mark Zuckerberg listed Amazon and Apple as allies and Google+ as a competitor. He stated that Facebook and their “allies” are in constant conversation on how that can do more together. Another interesting bit is that he thinks that Google is trying to create “their own little Facebook“…that’s a bold statement, but is it true?

Missing Footage of Steve Jobs?

Missing footage of an interview with Steve Jobs that took place in 1996 has recently been uncovered and will be the basis of a documentary film. The footage shot in 1996 was  a little over an hour long and only about 10 minutes of which was used. This documentary will be shown in theaters around the country.

Remembering a Visionary

Apple Inc. founder Steve Jobs losses his battle with cancer on Wednesday October 5 2011 at age 56. Jobs had admires all over the world most he never met. Jobs has changed the way we look at technology and “wanted to change the world.” As newspaper gossip changes so does technology. Just as technology changed gossip.