The Digital World: It’s Only the Beginning

The world is changing and so are the people living in it. This means public relations is changing at a fast pace as well. In the future, I see public relations taking on more of a technological role by using social media as well as heading in a mobile and virtual direction.

Social media has taken the world by storm, ad if you haven’t hopped on the band wagon yet . . . well, you’re behind. Because nearly everyone uses some sort of social media, whether it be twitter or Facebook, it is important that PR professionals use it to their advantage now and in the future. Not only can social media be used to keep in touch and network with important people, but PR professionals can use it to tap into breaking news and to pitch stories. If the PR worker has many followers on twitter for the business or person that he works for and wants to get a story out about them, twitter and Facebook both pose very fast, easy, and free ways to pitch a story. Social media has also been creating new jobs in the public relations world. For every business or organization that has a twitter, Facebook, etc., there is a person behind the scenes managing it.

Smart phones are another aspect of technology that are coming on strong, which
means PR professionals should and will start using them to their advantage in the future. With a smart phone having almost everything a computer does, people are able to get information in a new way. Having the internet on your phone allows you to access information faster and wherever you want. This means that PR professionals will have to constantly update their information since people are constantly looking for it. This also means that PR work will have to direct the majority of its presence online. However, the PR worker’s job has also become easier because of smart phones since they can update information from wherever they are.

Technology is also changing PR in the sense that the print side of public relations is dying. Although there are people who still read the hardcopy of the newspaper, people are making a shift to getting their news online. It is much easier to go to google to find the topic or news story that you are looking for. Rather than flipping through pages, people are becoming more adept at clicking a mouse.

As the world of PR is currently changing to keep up with the fast pace of the digital world, I expect that it will continue to make adjustments. It may seem like the world has already changed so much because of the evolving technology, but it’s only the beginning.

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The More Famous You Are, The More Power You Have

“I guess the nicest thing about being, I won’t say famous but being popular is a more proper word for me to use would be that if you’ve got a recognizable name, a lot of times you can get people to do things for you ordinarily that you wouldn’t get done. ” – Mickey Gilley

Wherever you look, celebrities are constantly in your face. Whether they’re in the show or movie you’re watching, in the magazine you’re flipping through, or on billboards, the public is constantly exposed to their image and personas. Because celebrities are continually in the public eye, they have a sort of power over the people who are not. In my opinion, there are two types of power that fame gives a person: the power to help and they power to persuade.

With the power to help, celebrities are able to bring awareness to a good cause or are able to even contribute to the good cause themselves. A celebrity has a large following, hence their celebrity status. Therefore, the amount of people they can reach when speaking out for a charity is substantial, meaning that there will be more donators or activists. Not only does their image help with this, but their money does as well. The celebrity often donates their money themselves rather than just raising awareness.

An example of a celebrity using his power to help is George Clooney. During the Hope For Haiti Telethon that he hosted on MTV, he asked viewers for their donations.

As for having the power to persuade, celebrities are often used by companies to sell products. In other words, there are many celebrity endorsements. These are used because it’s believed that if a celebrity likes a product, the rest of the public will too. According to AdAge, “Recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal.” Some examples of celebrity endorsements are Taylor Swift and Drew Barrymore with Covergirl and Tiger Woods with Nike.

The more the public is exposed to these people, the more power these people have. For example, Lady GaGa and Oprah top Forbe’s Top 100 Celebrity List, dependant on how much power they have. The fact that Forbe’s even has a powerful celebrity list shows that fame is associated with power

Zac Gives Bac

Zac Efron donated more than 300 articles of clothing to the Children’s Resources Network of the Central Coast the day before Thanksgiving.

Lisa Ray, the president and CEO was very appreciative of the 24-year-old actor. “His gift says a lot,” she said. “It’s not only the clothing. It’s having something special that other kids wouldn’t have access to. It shows them that people do care.”

What a guy.

Alec Baldwin: Actor, Producer, Lover of Words With Friends

We must admit that we’ve all played the scrabble-like game Words With Friends at least once…and it is addicting. But Alec Baldwin liked the game so much that he was willing to get off a flight for it.

“Flight attendant on American reamed me out 4 playing WORDS W FRIENDS while we sat at the gate, not moving. #nowonderamericaairisbankrupt,” Baldwin tweeted .

It looks like some fans are taking a clever humor approach to the situation:

 

32 is the new 16

Farrah Abraham, from MTV’s show “Teen Mom,” expressed her views on Kourtney Kardashian’s second pregnancy with Scott Disick via Twitter. However, her bashing on Kardashian and Disick resulted in the Kardashians fighting back.

After being slammed by Kourtney, Scott and Khloe Kardashian, Farrah attempted at an apology by saying, “4 all who mistunderstood: regards to kourtney K.~I hope she takes her relationship w/her boyfriend more serious 4 their children-takecare.”

What do you get when you combine a spider and a vampire?

Love.

There have been rumors that Twilight’s Ashley Greene and Broadway’s Spider-Man: Turn Off the Dark star Reeve Carney were dating, and I think they confirmed it themseves. Greene “always had a crush on Reeve and he finally was into it,” a pal explained to Us Weekly.

The two were enjoying a little PDA at the Rockefeller Tree Lighting in New York where they were seen kissing and cuddling.

Forget About it

Kris Humphries has filed legal separation from Kim Kardashian and a nullification from their marraige. Filing as “irreconcilable differences” as the reason for the separation and “fraud” for the reason behind the annulment, he’s choosing to erase the 72 day union from his past. When Kim first filed for divorce, she gave this statement to E! News:

 “After careful consideration, I have decided to end my marriage. I hope everyone understands this was not an easy decision. I had hoped this marriage was forever, but sometimes things don’t work out as planned. We remain friends and wish each other the best.”

Sorry Kim, but I don’t think Kris wants to be friends anymore . . .

One more Kardashian on the way

While they already have a two-year-old son, Kourtney Kardashian and Scott Disick are expecting their second child together. “Now I’m nine weeks along,”  Kardashian told US Weekly, “You’re supposed to wait 12 weeks to tell people, but I feel confident.” While we may all be surpirsied by the pregnancy, Disick doesn’t seem as shocked. “It wasn’t like we weren’t trying. We kind of just said, ‘If it’s meant to be, it’ll be.'”

Hopefully the couple’s relationship isn’t so on-again off-again once they have the second child.

Perhaps one of the aspects that makes the Kardashian family so appealing is that they keep growing in number, which makes their show Keeping up with the Kardashians  more entertaining. According to C. Wright Mills, celebrities like this “seem to live a sort of gay ,high life, and others, by curiously watching them live it, celebrate them as well as their celebrated way of life.”

People are H8ing on Miley

Popstar Miley Cyrus has had yet another controversial photshoot, this time for the NOH8 campaign, which protests California Proposition 8 (eliminates the right for same sex couples to get married). Miley posed with her signiture peace signs and in a sheer shirt.

This is all happening right after Miley addmitted that she smokes “way too much weed.” But people are wondering if this statement was her just being a practical joker, making jabs at her Salvia scandal, or if she’s actually a pot-head. But either or, it seems Miley loves the attention.

Rob takes a close second

Even though J.R. Martinez won the title of the champion of Dancing with the Stars, Rob Kardashian came in a close second place. With both of the competitors getting 30 out of 30 for their second dance, judge Carrie Anne Inaba said “To get a 10 you have to really blow us away . . . consider me blown.”

His family was proud of him regardless of what place he took. His mom, Kris Jenner, said this was one of the best things that has ever happened to him, stating that “He has grown up in so may ways.”