In the future, public relations is going to go mobile because our technology is always advancing and we can access more from devices such as mobile phones every year. I think there will still be the same PR jobs in the future, it will just be a little different. People will still read the newspaper, it will just be in a different way. Instead of getting a paper copy of the newspaper, I believe in the future people will just have a subscription and read the newspaper on a tablet device. Technology will be a part of public relations in three ways. The first way that technology will be a part of public relations is through video online. These days anyone can make a video and instantly upload it to the internet. In this way companies, business, and celebrities can handle crisis’ immediately with video that can be uploaded to the internet. Once these videos are online, anyone can view them as long as they have internet access and the number of people with internet access is constantly growing. The second way technology will be a part of public relations is through blogs. Anybody who needs to post something online can do so in a blog. Once online, anybody can access it. Blogs are a great way to constantly keep people updated and informed. For example, a celebrity can have a running blog about what movies they will be doing and what projects they will be partaking in. In this way, technology is used to constantly keep people updated. The third way that technology will be a part of public relations is through the growing access to mobile internet. Mobile networks are constantly evolving and more and more people are getting smart phones with mobile access. Because of this people can check their email, view video, surf the web, and listen to music online. There is a lot of room here for public relations to get a foothold. For example there are commercials while listening to Pandora internet radio. A public relations message could be a commercial sent in a ten or fifteen second spot to Pandora listeners using the mobile app for a smart phone. Also, small video links can be placed in mobile browsers. Mobile technology is still growing and so more possibilities will arise here but these are the three ways technology should be a part of PR in the future.