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The Future of PR

5) Offer three ways you think technology will be part of public relations work in the future. Is it going mobile? Virtual? In this response, account for the troubled state of newspapers and offer a few prediction about the PR jobs of the future

Today’s public relations is already much different than it was even a year ago. These days, almost everyone has a smart phone. With these devices, users can access the internet almost anywhere, whenever they want. It is of much more greater importance for organizations or individuals to maintain an online reputation, as this is how most individuals obtain information.

In the future, one way I believe technology will be a part of public relations is through mobile devices such as smart phones. Public Relations professionals will have to dedicate a lot more of their efforts to the online community rather than print or other traditional methods of communication.

Another method of communication that public relations representatives have to pay attention to his social networking. I can see social media platforms extending outside of the realm of Facebook or Twitter, and becoming a major part of the online community and public relations. Many online users look to social networking sites for more than just networking. They use them to find information about their favorite celebrities, get updates on news events, or find information. One article writes that, “PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems”. I can only see this trend continuing in the future.

Because public relations is trending to focus on an online community, it is likely that print newspapers and magazine will become obsolete. Already, magazine and newspapers have begun to provide their content in an online medium. Many household are actually stopping their newspaper subscriptions and get their information from the television or online news sources.

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About catherinejean22

Psychology Major, Communications Minor at St. John Fisher College

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