3) Three disaster stories of 2011 were Kim Kardashian’s 72 day marriage, Lindsay Lohan in and out of jail, and Alec Baldwin playing games on American Airlines. When it comes to Kim Kardashian she has had her fair share of PR mishaps but when it comes to her recently failed marriage her PR team should have stepped up to help her out. She did write on her personal website that she was not in love with him anymore and became too caught up in the wedding planning. However her team should have advised her NOT to air her wedding on television making the pressure on her and Kris Humphries even larger and even a personal statement by Kim on television or in an interview would help instead of comments from “close family friends”. While Lindsay Lohan needs to completely start over, when it comes to PR. She has been to jail a couple of times, has not come out with a new movie in years, and recently had her spread in Playboy leaked. Her PR people should have told her that posing for Playboy would not help her image but only make the public think that she still is crazy and needs more help not only with her no existent career. Finally, there is Alec Baldwin who was recently kicked off an American Airlines flight for not shutting his phone off and continuing to play “Words with Friends”. The large issue is not that he was kicked off but that he said an apology that really did not admit to what he did wrong and then he proceeded to go on SNL and mock American Airlines. His PR people should have had him make a public apology to the airline and even though the SNL skit was all in good fun, it was still taken poorly for how he initially handled the incident.