Technology has shown that it is going nowhere and it is only going to keep evolving and showing continued progress. How can we deny that it will affect everything we do? This includes public relations. The public relations world will be just like the rest of the world and will continue to adapt to technology as it continues to change the way we live.
Some ways that I feel this is going to happen is through the continued use of social media’s. Social media’s have impacted the way we use public relations forever. We no longer have to wait for the paper in the morning or the evening news. When something happens and there is information to be shared, it can be found almost instantly on Facebook or Twitter.
Another direction that public relations is headed is also the continued use of search engines. Google is obviously leading the world in that department. However, is it that far off to say that individual businesses and companies may not have their own search engines to making finding information even easier for consumers and employees?
Finally I feel that public relations is going to excel in the coming years through decreasing newspapers and relying more on the web and mobile usage. From an economic stand point, by cutting down on newspaper printing and relying online, it is more efficient and it will save costs. From the outlook of someone who will be searching for news and information, technology has made the decision for us. With smart phones, Ipads, and laptops it’s almost impossible to assume that in the future these are only going to become more normally and soon everyone will have some version of one of these.
Public Relations will always have a place in the world because people are always going to want the latest news and information about everything. It is our choice as a society to steer it in the direction that will allow for everyone to be on the same page.