Posted on

Dropping some knowledge

Final Exam Essays

4) Offer your personal definition of public relations. Support your case.

  • One definition of public relations that I found is “the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.” My personal definition would be more along the lines of “a position held to protect and maintain a positive public image of celebrities, athletes, government officials, and businesses.” If there were no need to maintain a public image, I personally believe that the field of public relations would not exist outside of the government. Celebrities need to maintain a positive public image so they continue to gain the support of the public through record sales, DVD purchases, or viewership on television or in the movies. Businesses need a positive public image so that the public will continue to purchase their products and services. Athletes need a positive public image in order to remain in the spotlight so that sports franchises will see incentive to either renew the athlete’s contract or draft them to begin with. Government officials need to maintain a positive public image to gain the support of voters both to get them in office and also stand behind any bills that they might want passed.

5) Offer three ways you think technology will be part of public relations work in the future. Is it going mobile? Virtual? In this response, account for the troubled state of newspapers and offer a few predictions about the PR jobs of the future.

  • I know that now, more and more on-site news broadcasts are being filmed via iPhones, so I feel that one way technology will play a role in the future of public relations work is that more and more work will be done via mobile device. Mobile devices allow public relations work to be done instantaneously from anywhere in the world (where there is cellular service obviously). This is incredibly valuable for “damage control” where the issue needs to be addressed ASAP.
  • I also know that more and more public relations work is being done through social media. I believe (unlike some others) that social media is here to stay. More and more demographics are getting involved with social media and I believe it is one of the quickest and most effective ways of reaching a large audience. There are over 800 million active users on Facebook; I believe this statistic is a solid foundation for my argument.


  • Another way that I believe technology will play a major role in the future of Public Relations would be with tablet computers, computers, and eReaders. Traditional newspapers are dying, but newspapers in general are still very much alive. Newspaper readership is trending more towards an electronic medium. With the introduction of the Kindle, and iPad, and iPhone I believe that the newspaper will continue to play a major role in public relations work, and will flourish with the advent of these new technologies.



About jvmorreale

I'm currently a senior at St. John Fisher College trying to make my way into the field of advertising/marketing.

One response to “Dropping some knowledge

  1. kylefreinson ⋅

    Good discussion.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s