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The More Famous You Are, The More Power You Have

“I guess the nicest thing about being, I won’t say famous but being popular is a more proper word for me to use would be that if you’ve got a recognizable name, a lot of times you can get people to do things for you ordinarily that you wouldn’t get done. ” – Mickey Gilley

Wherever you look, celebrities are constantly in your face. Whether they’re in the show or movie you’re watching, in the magazine you’re flipping through, or on billboards, the public is constantly exposed to their image and personas. Because celebrities are continually in the public eye, they have a sort of power over the people who are not. In my opinion, there are two types of power that fame gives a person: the power to help and they power to persuade.

With the power to help, celebrities are able to bring awareness to a good cause or are able to even contribute to the good cause themselves. A celebrity has a large following, hence their celebrity status. Therefore, the amount of people they can reach when speaking out for a charity is substantial, meaning that there will be more donators or activists. Not only does their image help with this, but their money does as well. The celebrity often donates their money themselves rather than just raising awareness.

An example of a celebrity using his power to help is George Clooney. During the Hope For Haiti Telethon that he hosted on MTV, he asked viewers for their donations.

As for having the power to persuade, celebrities are often used by companies to sell products. In other words, there are many celebrity endorsements. These are used because it’s believed that if a celebrity likes a product, the rest of the public will too. According to AdAge, “Recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal.” Some examples of celebrity endorsements are Taylor Swift and Drew Barrymore with Covergirl and Tiger Woods with Nike.

The more the public is exposed to these people, the more power these people have. For example, Lady GaGa and Oprah top Forbe’s Top 100 Celebrity List, dependant on how much power they have. The fact that Forbe’s even has a powerful celebrity list shows that fame is associated with power

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About jessieevarts

Student at St. John Fisher College. Studying Legal Studies/Communications. Interested in the field of Advertising. Passionate about cooking and baking. Creativity is prominent.

One response to “The More Famous You Are, The More Power You Have

  1. kylefreinson ⋅

    Ad Age article was an excellent choice supporting this post.

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