#1: Kim Kardashian and the Celebrity Marriage Disaster…. Kim’s short lived marriage way one of the biggest highlights in celebrity gossip in 2011. Still a relatively recent disaster after they split from their 72 day marriage many said that if Kim “married for love” she would have tried to make it work. Honestly I think that because of Kims rise in fame over the past few years, her wedding was over dramatized and the divorce even more so. She is caught in the public eye and she has no way out. Imagine the gossip that would happen if your average person divorced after 72 days…. There would be none. I am not saying that marriage can be taken lightly but really it’s no one’s business what Kim does and does not do. The biggest PR tactic in this case would have been no broadcasted multimillion dollar wedding and no marriage falling apart on the latest episodes of KKTNY. But that’s what makes the Kardashians who they are, they share everything with the world, the gossip is the price you pay..
#2: Amy Winehouse 1983-2011…. Amy Winehouse passed away at a very young age of a drug over dose. It was incredibly unfortunate, such a beautiful and talented women. Although she was dead by the time gossip began the way she died cause much discrepancy. A suicide will always hit the news differently than an accidental or natural death. With that being said her family handled the situation with class and grace. The PR tactic for this one is perhaps you don’t commit suicide and in the case that it does happen, do all you can to COVER IT UP! On a more positive note, the recent release of Winehouse’s newest music has been a huge hit. It is awesome!
#3: Casey Anthony… after her two-year-old child Caylee who was reported missing in Orlando, Florida, in July 2008, and whose remains were found in a wooded area near her home in December 2008. Casey Marie Anthony was tried for the first degree murder of Caylee but was acquitted. She was, however, convicted of misdemeanor counts of lying to police officers. The drama surrounding this was incredible, everyone knew every detail. The day Casey was released from jail she feared for her life, as did her attorneys. With many agree followers Casey has tried to move on in life, but what a burden to carry. #1 PR tactic in this case is honesty. In this case there were a lot of lies and misconceptions. Lying only made this situation worse so sometime honesty is the best policy, but in PR that is surely not always the case!