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Celebrity News Can be Good Too

The Royal Wedding
One of the most hyped up positive celebrity stories of 2011 was the Royal Wedding between Kate Middleton and Prince William.  On Friday April 29th 2011, the couple wed at Westminster Abbey, in London.  It is impossible to find a source displaying the actual amount of viewers which tuned in to the event, but some estimates say close to 3 billion.  One way public relations tactics were used to make this happen was the idea of showing respect to the couple.  William is the son of Princess Diana who was killed, meaning a lot of the publicity did not want to offend him.  It is also stated that the palace has learned how to run tighter PR operations.  Releasing information to the media slowly kept the public hanging on for every detail.  These bits of information include the cost of the wedding, who designed Kate’s dress, what the royal carriage will look like, etc.  This discouraged the idea of the wedding being “too hyped up.”

Jennifer Aniston named “Sexiest Woman of All Time”
Men’s Health magazine has just named 42-year-old Jennifer Aniston as “Sexiest Woman of All Time.” This is definitely a positive statement for her considering she has dealt with such negative press for a while including her breakup with Brad Pitt and never ending pregnancy rumors.  In her defense, she has effective public relations tactics.  Never does one see her involved in any negative drama. It seems she lets the press say what they want but does not start an issue with them and the story eventually dies and is forgotten about. Jennifer is respected and admired by many, some claiming she is “America’s sweetheart.”  She is still one of the top ten people searched for on popular search engines such as Bing and Google.

JR Martinez wins Dancing with the Stars
JR Martinez won Dancing with the Stars this season with partner Karina Smirnoff. JR is an Iraq war veteran who was serving at age 19 as a Humvee driver when his left tire hit a landmine in April of 2003.  He has undergone 33 different surgeries and spent 34 months in the hospital for recovery while suffering severe burns to 40% of his body.  Since then he has gone on to do inspirational speaking including appearances on Oprah, 60 Minutes, CNN, etc. He has also acted on All My Children as a war veteran.  A successful public relations tactic JR has used is just being himself.  Although he experienced a life changing tragedy, he does not try to be something he is not.  In my opinion, that is a big reason why America fell in love with him on Dancing with the Stars.  Even though much of the public knows who he is, JR isn’t selfish and wants to help other who have experienced similar situations as he has. 

–Kate Anderson

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About kateandersonpr

Studying Business Management with a concentration in Marketing at St. John Fisher College.

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