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Be Your Own Public Relations Specialist: Your Own Personal Definition

In today’s world of mass communication, there are many definitions out there for the term “public relations”. One popular definition found online is “the professional maintenance of a favorable public image by a company or other organization or a famous person”. I support this definition being a part of public relations, but I do not believe that it covers the whole subject. Yes, the professional side of public relations relates only to the professional image of companies or celebrities, but in my opinion, it can also be applied to common people like us. By going out into the world everyday dressed nicely, doing good work at our jobs, and carrying ourselves in a decent way is a way of promoting our public image. Why can’t the everyday person have a public relations campaign for themselves? Maybe it is something common like New Year’s Resolutions to drop weight or not gossip, or maybe it is a lifelong goal of finding a partner or donating your life to charity.


 By doing these things, you are not only making yourself a better person, but you are improving the image the public sees of you and the way they perceive you. Much like a celebrity attends a book signing, you attending an office work party can boost the way your coworkers or boss sees you. Like a company hosts a gala for the promotion of a new product, you may host a housewarming party to show off a new house purchase or renovations you have completed. There are many ways each individual is their own personal public relations specialist, throughout every day. Without even realizing it most of the time, people are constantly working to promote their own personal brand and strengthen the image the public around them perceives. There are many definitions of public relations, but not to be forgotten is the definition that each person holds for themselves.


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