“The prestige of the businessman is measured less by his wealth or his income- although, of course, they are important0 than by the size of his business.” -C. Wright Mills (84)
Ralph Lauren has gone above and beyond the goals that he has wanted to achieve as a designer. He has created a $10 billion clothing line, but as C. Wright Mills states the businessman is not prestigious based on his wealth. He is prestigious based on the size of his business. And it is safe to say the Ralph Lauren industry is far from small. He has many well known brands such as: Polo, Ralph Lauren Purple, Black, and Blue Label, Lauren, RLX, and Chaps. His brands sell at high end department stores such as Macy’s and Dillard’s, and the retail channels “which consists of sales through Polo’s company-owned specialty stores, consisting of about 80 Ralph Lauren shops, over 160 Polo factory stores, 70 Club Monaco stores, a handful of Rugby shops, and over 100 international locations“. Ralph Lauren is also an official outfitter of the U.S. Olympic and Paralympic Teams for London 2012.