C. Wright Mills states, “an elite cannot acquire prestige without power; it cannot retain prestige without reputation. Its past power and success builds a reputation, on which it can coat for a while.”
Two reining elite queens of celebrity are Paris Hilton and Kim Kardashian. The two superstars have extremely similar careers but exceedingly different reputations. Paris having been around longer than Kim has damaged her reputation via scandals.
As Mills says, you can’t have prestige without reputation. The question is what kind of reputation generates the most power and prestige?