Celebrities are often recognized for their new movie, or hit song, or personal accomplishment. Their ‘celeb’ status gives them an appeal to the public that can be used for good or for evil. Celebrities have been caught making poor decisions and scandals, however sometimes celebrities are also caught doing charity work.
As we have discussed in our COMM 270 class celebrity endorsements can greatly help a company. When a celebrity makes a donation or helps out a not for profit, that communicates to the public that it is a worthwhile cause.
A great place to catch celebrities helping the community is on www.looktothestars.com. This website highlights many different charities that celebrities are involved in. The top causes include: children, health, education, risk/disadvantaged youths, and homelessness. The top charities are UNICEF, Red Cross, PETA, Make-A-Wish Foundation, Save the Children, Oxfam, Feeding America, and The Art of Elysium. The top celebrities featured on the website are Annie Lennox, Elton John, Bono, Bill Clinton, Brad Pitt, Angelina Jolie, George Clooney, and Ellen DeGeneres.
For more information on these celebrities and their causes visit: www.looktothestars.com!