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Why Is This News?

To describe what makes up the world of a celebrity you simply need one word, everything.  Ashton Kutcher got an 87 word article on People Magazine’s website about how he was at a product launch event for Warby Parker Eyewear.  And that was it, he didn’t get drunk, arrested, or into a fight.  He simply made an appearance, tweeted a picture, and went home.  Why is this worthy of a news story?  Because Ashton is a hot celebrity that if his name is there the public will read.

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One response to “Why Is This News?

  1. kylefreinson ⋅

    You are right to be critical of this. But recall the reading from Boorstin. PR people are very good at making these things happen. The key is knowing what goes on behind the scenes and to question the news value. Good work.

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