The Kardashian brand has become a household name since Paris Hilton introduced Kim Kardashian into the socilite scene. Kim was gained her first moment of stardom due to her sex tape with R&B artist Ray J in 2007, although this may not have been her brightest moment it definetly lit the spark for stardom.
The celebrities are the Names that need no further identification.- Mills
Four years later the Kardashian brand and influence has spread from Reality Television to perfume brands, and clothing lines. The success is admirable, yet my only question is, What made the Kardashian family famous? Was it Kim K’s scandle or was it Kim’s first apperance out with Paris Hilton?
Whatever they do has publicity value. More or less continuously, over a period of time, they are the material for the media of communication and entertainment.- Mills
Regardless of what brought stardom to the Kardashian family or any other socilite what they do matters, and ends up at the table conversation for most families at the end of the day.