“Whatever they do has publicity value. More or less continuously, over a period of time, they are the material for the media of communication and entertainment.” – C. Wright Mills
As most of us know at this point, Lebron James is one of the best basketball players in the world. He is known all over the globe and always puts on a show for basketball fans everywhere. Amazingly, even at a time when the NBA is not even playing, Lebron remains the spotlight of many sporting news outlets.
His recent talk of a possible NFL career has people buzzing all over the nation, and waiting for what Lebron may say or do next. The media is obviously eating all this buzz right up.It is a sports reporters dream come true when a superstar of Lebron’s caliber speaks of a decision that could rock the sports world as we see it. However, the league and team that has made him millions of dollars remains in the off-season, but Lebron James news coverage never sleeps.