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Sheen on Twitter

In class we are learning about the importance of using Twitter in the PR world. I guess Charlie Sheen was cued on to this fact too. After Sheen’s exodous from “Two and a half Men”, Sheen joined Twitter so fans could read his thoughts about the situation. Almost instantly he gained over 1 million followers.

Because of this popularity, Internships.com, paid Sheen to tweet a their link.

“I’m looking to hire a #winning INTERN with #TigerBlood,” he wrote in March.

Internships.com claims that almost 100,000 clicks on the link came within the first hour of the tweet.

This is great PR by both Sheen and Internships.com.

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