Not Your Ordinary Mustang

Charlie Sheen’s 1966 Ford Mustang is going to be auctioned off. The newly refurbished car is being auctioned off on charitybuzz.com.

Car lovers and regulars would love a 1966 Mustang no matter who’s it was at first. But with Sheen’s label attached to this car, you can expect bids to sky rocket just because of Sheen’s celebrity.

The proceeds coming from the sale of the car are going directly to C5 LA, a Los Angeles organization that helps at-risk youth get into college.

Charlie Sheen's 1966 Ford Mustang

Sheen on Twitter

In class we are learning about the importance of using Twitter in the PR world. I guess Charlie Sheen was cued on to this fact too. After Sheen’s exodous from “Two and a half Men”, Sheen joined Twitter so fans could read his thoughts about the situation. Almost instantly he gained over 1 million followers.

Because of this popularity, Internships.com, paid Sheen to tweet a their link.

“I’m looking to hire a #winning INTERN with #TigerBlood,” he wrote in March.

Internships.com claims that almost 100,000 clicks on the link came within the first hour of the tweet.

This is great PR by both Sheen and Internships.com.