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The Kardashians: A Billion Dollar Business?

“This world is at once the pinnacle of the prestige system and a big-scale business. As a business, the networks of mass communication, publicity, and entertainment are not only the means whereby celebrities are celebrated; they also select and create celebrities for a profit.” -C. Wright Mills

The Kardashian sisters (Kim, Kourtney and Khole) raked in a mere $65 million last year, which will seem like nothing after what they make this year; especially after their profits from their new Kardashian Kollection at Sears. They even plan to open up the Kardashian Kollection worldwide, inlcuding Italy and Australia. Some other things the sisters have under their belts: many different perfumes, Dash stores, K-Dash for QVC, Belle Noel jewelry, and a nail polish line with OPI…just to name a few.


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