In his book The Power Elite, C. Wright Mills stated, “…the panic for status has become a professional craving; their very image of self is dependent upon publicity, and they need increasing doses of it. Often they seem to have celebrity and nothing else. Rather than being celebrated because they occupy positions of prestige, they occupy positions of prestige because they are celebrated.” Perfect example? The Kardashians. Kim, Kourtney and Khole seem to have it all. But how did they get there?
It seems like they popped up out of no where a few years ago when Ryan Seacrest’s show “Keeping Up with the Kardashians” aired. Little did America know it would turn into a phenomenon. Some people had heard of the family due to their father, Robert Kardashian, who was one of the main attorneys in the O.J. Simpson trial. Or maybe it had to do with their step-dad, Bruce Jenner, who’s an American Olympic star. Or maybe it was because of Kim’s sex tape with then boyfriend, R&B singer Ray-J.
Now the Kardashians are everywhere. Walk in to Sears and you’ll see the Kardashian Kollection. Go on Twitter and all three of the sisters will blow up your news feed with irrelevant tweets, such as what shoes they’re wearing that day. You might say, “who the heck cares?!” But clearly some people do, since Kim has well over 10 million followers, which is only a little shy of the followers on President Barack Obama’s official Twitter page. The sisters are all over your television. As if “Keeping Up with the Kardashians” wasn’t enough, E! created some spin-off shows including “Koutney and Khloe Take Miami,” “Kourtney and Khole Take New York,” “Khloe and Lamar,” and coming this October will be a special dedicated to Kim’s wedding this past summer to NBA star Kris Humphries. The Kardashians are at every award show, on several talk shows, always on the cover of magazines, and star in commercials with major brands such as Sketchers ShapeUps and Quick Trim.
If you’ve ever seen an episode of “Keeping Up with the Kardashians,” you’ll notice that the girls (especially Kim) are always doing some photo shoot. But to go along with what Mills said many years ago, the girls are not famous because they’re models- they’re models because they’re famous.