This past year has brought the public many stories of heartwarming, glorifying moments for celebrities whether there were births, weddings, or awards shows. However, as those paying attention to the celebrity world may have noticed, not every celebrity has had a good year. They entertain us constantly with their different forms of work (movies, books, songs, etc) but sometimes what entertains the public most is the downfall of the celebrities whom are up on the highest pedestals.
The first celebrity mess is Tiger Woods – with his infamous sex crazed cheating ways. Having nothing to do with his golf career, infamous golfer Tiger had a rough year in 2010 after the world (and his wife) found out about his infidelity with at least three women. At one point America’s favorite golfer, Tiger has recently been losing all of his big tour games, putting his record in the dumps. At first, I thought that this scandal had happened this year, but it only seemed like that because the fallout from his infidelity is still happening. If I had been his public relations advisor, I would first and foremost have not let this information get out, or at least have divulged all the information as soon as the story broke. The headlines kept coming as more and more information came out to the public every week, and if the info had been released at the beginning all at once, it would have been in the news for a couple weeks tops, then been replaced by the latest Lindsey Lohan scandal.
Which brings me to my next celebrity having a rough year – Miss Lindsey Lohan. Lindsey has done it all this year – from drugs, to jail (at the same time as her father), the morgue, and most recently, the Playboy leak. Throughout her life, Lohan has reportedly been arrested at least nine times, and spent countless time in jail and rehab. Also within the last week, Lindsey’s much anticipated Playboy cover and editorial was leaked online and forced into early print by Hugh Hefner. Whether this was planned or not, this was a good pr strategy for Lindsey because it got her name circulating for at least a few days. However, if I were working for the public relations of Lohan, my first and main step would be to clean her up and get her off drugs. I wouldn’t represent someone that messed up, but also she needs to return to her childhood status of America’s Sweetheart. Right now, her image is that of a coked up spoiled brat – not exactly a public relations dream.
Finally, another celebrity that has had a rough year is Kim Kardashian. Many would have thought that after a glamorous and high yielding wedding to the man that seemed to be her other half, she would be in the category with the celebrities having fantastic year. However, after only 72 days of marriage, Kim filed for divorce from Kris Humphries. The backlash and outrage that followed was a public relations nightmare. Many believe that the whole wedding was a fraud, just a publicity stunt used to gain money and publicity for Kim. Had I been covering this as a public relations expert, I would have made sure they at least tried to work on their marriage a little while longer. Even if it was hopeless, I would have made them go to counseling and such just to show the public that they gave the marriage a try.